Trade is
our passion

> Product recall

Home | Key Facts

> What defines us

concentrated Know-how

under one roof

For 45 years, the know-how and experience of our now more than 200 employees have continued to grow. With passion and expertise, we are THE problem solver for food, near- and non-food as well as tailor-made logistics. Nationally and internationally, we fulfill the wishes of our renowned customers from grocery retail, discount and drugstores every day. We rely on a strong network of long-standing and efficient production partners. Honesty, trust and reliability guide our actions. Our customers, partners and employees experience this every day. For us, our work is more than just a task. Because: “Trade is our Passion!”

Owner

100% family-owned since 1981 by
Franz-Hartwig Betz
Christoph Betz
Nicoll Käber

Locations

Headquarters in Buchholz in der Nordheide, production sites and cooperation partners in over 20 countries

Revenue

€540 million in revenue in 2024

Employees

Over 200 employees since 2024

Christoph Betz & Nicoll Käber

Home | Partnerships

> Reliable and fair

We are looking

for strong partners

You are a competent producer and among the best in your industry? We are the right distribution partner for you, with long-standing national and international contacts in grocery retail, discount and drugstore. Contact us and we will find the right path for successful cooperation. Reliable and fair, because our business is built on long-term partnership. Let’s benefit from our combined expertise and create real added value.

Our recipe for success?

Growing stronger together!

“Only through our partners around the world can we guarantee the quality and variety that our customers value so highly. Humanity, quality and consistency are always our focus.”

Christoph Betz, Managing Partner BETZ Holding

Our secret?

Commitment & trust!

“For more than 20 years, we have been working with BLM. Our family-like relationship is shaped by daily dedication and mutual trust. We see it as a win for everybody involved. These are the cornerstones of our shared success.”

Fabrizio Fusi, Co-Founder Fiorentini Firenze

Strategic partnership.

Commitment & trust!

“PANTOS and Velvet CARE have entered into a strategic and long-term business partnership. We work continuously to build a strong position in Central Europe as a strategic market for paper hygiene products.”

Artur Pielak, CEO Velvet CARE

Our secret?

Commitment & trust!

For more than 20 years, we have been working with BLM. Our family-like relationship is shaped by daily dedication and mutual trust. We see it as a win for everybody involved. These are the cornerstones of our shared success.

Strategic partnership.

Commitment & trust!

PANTOS and Velvet CARE have entered into a strategic and long-term business partnership. We work continuously to build a strong position in Central Europe as a strategic market for paper hygiene products.

Home | Team

> Concentrated know-how under one roof

many Talents –

real core competencies

For every task, we have the true specialists, offering holistic category solutions for international trade and being real supply chain professionals. We offer the full range from product idea to point of sale and are organized closely to our customers needs with our category teams. With our own ecotrophologists and food chemists, we ensure the quality of our goods from the very beginning. An important component of our operations are the comprehensive certifications, holistic quality management and contemporary work on SAP S/4HANA.

Home | Company structure

> We have the expertise

One holding – 
many industries

Through the operating companies of the Holding, we cover key areas of international trade. Our companies are specialized in their respective categories, and we benefit across the board from direct exchange within the entire Holding. We continue to develop through active sourcing of product innovations and expand our product range through strategic integration of new goods categories. Rounding out our capabilities, we offer the appropriate logistics expertise for a smooth supply chain.

Home | Representations

> Being on site brings us closer

Local expertise –
global trade

Our customers and partners benefit directly from our experience and knowledge of markets in many countries around the world. We have expertise in German and European grocery retail and discount. Additionally, our locations in various parts of the world provide genuine added value. BLM Mediterranea S.r.l. is the direct contact in Italy and builds strong partnerships with production partners on site. With EFF European Fine Foods, we are creating a direct connection to our customers and partners in the USA. The entire Holding benefits from this broad foundation.

Home | Sustainability

> Responsibility for the future

Sustainably finding balance

Acting sustainably is the task of this and future generations. We are aware of this responsibility and act accordingly. As a partner in production and trade, we face the challenge every day of sustainably aligning ecological and economic considerations. Our commitment is reflected in established certifications and our daily handling of resources and economic decisions.

Our guiding principles form the basis of our sustainability program – monitored, managed and implemented by our Sustainability Management together with management across all areas.
  • Sustainable economic, ecological and social action guides us in all areas of the company
  • We support the production of sustainable products
  • We take responsibility within the supply chains
  • We contribute to greater climate protection and continuously reduce the greenhouse gas emissions we cause
  • We are a responsible, attractive employer, strengthening the region
  • We engage socially and support local associations

> Responsibility for the future

Thinking and
acting globally

Our world thrives on trade. And this trade is defined by supply chains, transport routes and resources. Since these resources are limited and rapidly changing circumstances require balanced and responsible decisions, this reality shapes our actions every day.

We rely on partners who act with the same sense of responsibility and demonstrate this through avoiding resource waste, ensuring sustainable business processes or pursuing climate neutrality. Join us in this effort – for a fair and thriving future.

Here you will find our documents on sustainability:

CCF 2024
CSR
Sustainability
Deforestation-Free

Contact

BETZ Holding GmbH
T +49 4181 929-0
info@betz-holding.de

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